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What: Colombian Chiva tours NYC
What’s that?  It’s a party bus in the traditional style of a Colombian chiva (See the NYTimes article).  Music, Drinks, Food, Friends, Fun!!
When: Saturday 08 Aug 2009, at 8pm (hora Colombiana)
Until: 1am
Is there parking?  Yes, there is parking at the pickup point.
How much moolah?  $49, includes Colombian dinner also!
RSVP: Email me, leave me a comment, RSVP on the event on facebook, whichever but DO IT BY MONDAY 02 AUGUST 2009!  You can definitely join us after that, but RSVPing by Monday guarantees you a seat.

Descriptive subject lines are two way streets: give a good one, get a good one back.

The problem is so many people don’t care for good subject lines.  A succinct subject line is as important to good communication as the medium that is used. It’s as important that an email is sent and received successfully, as it is that the email be properly understood.

If your email inbox is empty, context might not matter and meaning is mere presence.  If your email inbox is full, context, brevity and succinct meaning make email messages stand out.

Of course, the real problem is that email as a killer app long ago stopped being useful.  No one writes meaningful email messages any more; there is too little communication happening, and people are using media other than email to do it. (Remember hearing/reading about the incident when someone was fired thru a message on facebook?)